3 TIPS ON HOW TO AVOID MISTAKES IN CONTENT WRITING.
Writing is not hard, really it is not, writing is PRACTICE. It is practicing what you have learned over and over again. But it is not practicing in blind knowledge, if it is, you will be wasting your time. Writing as the practice is DELIBERATE and saturated in reading and executing immediately.
So, what are the things you need to start practicing and executing immediately?
KNOW THY AUDIENCE
This cannot be overestimated. Knowing who you are writing for and not writing for allows you to streamline what you write and what you don’t. It helps you to fine-tune your tone, style, and communication abilities. It helps you refine and redirect your listening abilities so you can easily identify your audience's pain points. Your audiences determine your purposes and your goals. If you set goals independent of your audiences, you will be setting amiss.
So, what do you know about your audience?
You can use surveys to ask questions on what they like and what they don’t like. Think of it as a neural writing pathway to your potential audience’s mind. You might not immediately get all your answers at once, but you can begin experimenting with the little you have, and this little will lead to a greater wealth of information.
Another method is to directly experiment with what your audiences respond to. Find out which of your contents have more engagements and views over time and which does not. This method is a means of actively interacting with target individuals in their own space.
Here are some of the advantages of knowing your audience
You know WHO to write for
You know WHAT topics to write on
You know HOW to write for them, either in simple, technical, poetic, or spiritual languages.
You know WHY you are writing a certain topic
If you know who you are writing for, then setting goals becomes seamless and comfortable. The goals you set according to your audience interests allow you to measure and gain insights into what resonates with them or not. Goals provide insights into whether you are actually touching your audience's pain points as well as allow you to create avenues, means, methods on better ways to improve their lives.
For example, if your target audiences are businessmen and you write blog posts on all things related to business, you can set goals that are tailored to the schedules of businessmen and track when they are mostly available to read your blog posts. If you are not getting readability with your posts, you can reset and backtrack.
You are allowed to keep setting goals till you find the suitable one. So, how do you SET goals?
Make sure your goals are SMART- specific, measurable, achievable, realistic, and timely. If you set goals that are not of these attributes, your chances of consistently monitoring them become difficult.
CREATE A CONTENT CALANDER
As a newbie or master writer, you are tempted to rely solely on your passion and your energy wheel of overflowing ideas. However, days will come when you don’t feel inspired to write anything or when ideas get jumbled together and confusion sets in.
This is what you do
Create a content calendar.
The calendar should have weeks, topics, subtopics, type of content (educational, promotional, informational), and when you ought to post. This way, you can easily monitor the kind of content you are posting, their relevance, and including having ready-made topics to post for weeks to come.
Think of it as a prompt.
What are the ADVANTAGES of a content calendar?
It helps you separate clashing ideas into neat formats. For example, you want to write on business and astronomy, you can set two days to write on business and two days to write on astronomy, depending on your preference. But make sure you CONSISTENTLY stick to that format, that way, your audience is not confused and you don’t seem scattered.
It helps you BRAINSTORM topics ahead for weeks and months.
It helps to keep WRITER’S BLOCK at bay.
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Thank you! have a blessed day.